Video Game Marketing: What Actually Works in 2025?
It's no secret that the video game marketing challenge -…
Indie game marketing is complicated.
We make it simple.
Your one-stop shop for bold, forward-thinking marketing campaigns – built for solo devs, indie studios and micro-publishers.
Indie game marketing is changing —
we're built for what's next .
The days of “a few press releases and a Twitter account” are long gone. With thousands of indie games fighting for attention each month, success now demands a joined-up, data-smart, creative-led marketing strategy – one that works across multiple channels, platforms and audiences.
That’s exactly what we do. As the only indie-focused marketing team offering everything under one roof – strategy, creative, production, and delivery – we can run your entire campaign or just handle the parts you don’t have time for, making sure every element connects and builds momentum.
We’ve assembled a small but mighty team of multi-talented indie game experts. With a decade of business behind us and 50+ years of combined experience, we know what it takes to stand out as a small but ambitious games company. Every project is built bespokely for you – so get in touch and let’s get the ball rolling.
Collaboration
No two games need the same campaign.
We work alongside you to carve the right path.
Transparency
Meaningful goals, clear reporting, and honest conversations - no bullshit allowed.
Independence
Ten years strong and proudly self-funded, we’re indie to the core - just like you.
Value
Our unique setup keeps impact high and costs down - and we pass those savings to you.
The days of “a few press releases and a Twitter account” are long gone. With thousands of indie games fighting for attention each month, success now demands a joined-up, data-smart, creative-led marketing strategy – one that works across multiple channels, platforms and audiences.
That’s exactly what we do. As the only indie-focused marketing team offering everything under one roof – strategy, creative, production, and delivery – we can run your entire campaign or just handle the parts you don’t have time for, making sure every element connects and builds momentum.
We’ve assembled a small but mighty team of multi-talented indie game experts. With a decade of business behind us and 50+ years of combined experience, we know what it takes to stand out as a small but ambitious games company. Every project is built bespokely for you – so get in touch and let’s get the ball rolling.
Collaboration
No two games need the same campaign.
We work alongside you to carve the right path.
Transparency
Meaningful goals, clear reporting, and honest conversations - no bullshit allowed.
Independence
Ten years strong and proudly self-funded, we’re indie to the core - just like you.
Value
Our unique setup keeps impact high and costs down - and we pass those savings to you.
Projects and pals .
Over the years, we’ve delivered hundreds of campaigns for indie developers and publishers of all shapes and sizes. Here’s just a small smattering of the games we’ve worked on and people we’ve worked on them with.
Our clients are lovely .
Here’s what some of them have been saying about us. Our ears are burning!
I reached out to GIYA after a friend recommended them, and they went above my expectations. GIYA took time to carefully understand our game and went out of their way to fit into our timelines. They were able to create a plan specifically for us which included a number of pathways to funding and release. I honestly can't give a higher recommendation.
In today’s indie market, it’s very hard to get attention. Finding the right angle and narrative to accompany the game, to make it stand out among dozens of other daily releases and news beats, is a true art. Game If You Are truly understand it and approach this challenge creatively, with great results.
We’ve been working with Game If You Are for a couple years now and they’ve been a key part of our success. Their insights on the industry are always so on-point, and they know how to position your game for the best chance at success. They’ve secured us high-profile press coverage and helped us get well on our way to 10,000 Steam Wishlists before our game launches. GIYA aren’t just focused on doing stuff, they are really focused on getting you results, and I love that about this marketing agency.
Thank you for your dedication and hard work helping our project out into the world! For our first game launch we really needed some hand-holding and you definitely provided it. And the results were not too shabby either! Your advice to participate in the Steam Festival was gold and helped us hit the ground running, while the outreach efforts were spot-on and brought some really great exposure. Looking forward to working together on future projects.
Game If You Are have provided comprehensive long-term support across PR, events and strategy. Their input has been invaluable, and has ensured we've gained coverage from media we wouldn't otherwise have been able to.
Taking a personal approach, Game If You Are are able to surface key elements in our games to match them with press and players who will genuinely be interested. It’s that level of detail that gets results, and is one of the many reasons we’re excited to continue working with them.
GIYA did a great job in developing our social media and community, and generating an initial wave of press coverage for our new project. The team are very friendly, helpful and competent, and we are happy that they can accompany us all the way from announcement to release. This way we are able to focus on development, knowing that marketing is in good hands.
GIYA was always pleasant, professional, and punctual, and they really galvanized the latter portions of our development process, helping us better achieve our vision for the game and better position it for success. They were also extremely flexible and adaptable in our agreements, which was crucial in allowing our budget to maximize its potential.
As first-time indie game developers, we were struggling a bit to come up with a workable marketing strategy. Game If You Are's guidance helped shaped our message and priorities. We've been able to reach out to reviewers and game enthusiasts not possible on our own. And that feedback has been invaluable! HEVN is so much better for it.
Working together with Game If You Are was the best decision we could have made after our first Kickstarter has failed. Thanks to their great service, very personalized support and strategy, our community has grown explosively, and we are very confident about our next Kickstarter approach.
Game If You Are came on-board at a vital time and helped us to understand what the game needed in order to make a big impact. Lewis and his team have been very professional and helpful, giving advice when needed. They improved first impressions by revising the English language script and game description, and developing a brand new trailer. They went on to pitch the game to high-profile press and YouTubers - and as a result we achieved coverage in major publications, hundreds of thousands of YouTube views, front-page visibility on Steam!
Tips, tricks and more.
Have a read of our blog for various thoughts, advice and guidance around marketing your indie game!
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